What is Plant It Forward?
Plant It Forward is our commitment to giving back to the islands you love. With every booking, a tree is planted on your behalf, helping to protect Fiji’s natural beauty for generations to come. It’s a simple way for your holiday to leave a positive impact.
Plant It Forward helps to:
- Restore Fiji’s tropical landscapes
- Support food security initiatives
- Strengthen local communities
How it works?
1. Book your escape
From beachfront bure stays to indulgent island resorts, plan your perfect Fiji holiday.
2. We plant on your behalf
For every booking made, a tree is planted to support Fiji’s lush landscapes.
3. You give back, without lifting a finger
Your holiday booking helps protect and restore paradise for generations to come.
Why it matters?
Restore Fiji’s Natural Landscapes
Trees are planted at the Nayaulevu restoration site, helping regenerate degraded land and rebuild native forests. This supports healthier ecosystems, stronger waterways and improved climate resilience.
Supporting Local Communities
The restoration work is carried out by traditional landowners, ensuring local knowledge and care are at the heart of the project. Their stewardship helps preserve both the environment and cultural heritage for future generations.
Creating Impact You Can Measure
Through Reforest, the outcomes of every tree planted can be tracked and shared. This includes trees funded, land restored, carbon sequestered and the broader impact of forest regeneration over time.
Planting for Future Generations
Each tree contributes to a long-term restoration project designed to rebuild forests and protect Fiji’s natural landscapes. Together, these efforts help create a healthier environment for future generations to enjoy.
Together, we’re growing change
See where your holiday booking will leave a lasting impact
FAQs
No. There’s nothing to opt into and no extra cost. Your tree is funded as part of your My Fiji Holiday booking, not added on top of it.
Located between two nationally recognised Key Biodiversity Areas, trees are planted within the communal Nayaulevu restoration site.
To ensure your trees survive and thrive, they need to be planted in the right place and at the right time of year. The trees funded as part of Plant It Forward will be planted annually and the climate and rainfall will dictate when the planting season will commence.
Reforest is our technology partner powering the Plant It Forward program and they work with Conservation International, the restoration organisation on the ground in Fiji, to ensure each tree is planted with care and purpose. Reforest and Conservation International work alongside traditional landowners to regenerate the reforestation site through the planting of native tree species.
Reforest is a Brisbane-based platform that connects businesses with verified, high-integrity restoration projects. In Fiji, they work with vetted local planting teams and traditional landowners to restore habitats and support local communities.
Each My Fiji booking plants one tree on your behalf as part of the Plant It Forward initiative. If you’d like to make an even greater contribution to Fiji’s environmental future, you can explore additional restoration and sustainability projects directly through Reforest at reforest.com.au.
Because healthy forests are vital to Fiji’s ecosystems, communities and natural beauty—both on land and along its coastlines.
No. Plant It Forward is not a carbon offset program and doesn’t make your trip carbon neutral. Instead, it funds ecological restoration work in Fiji, restoring habitat, creating local livelihoods and rebuilding the connection between communities and their land.
Most of the trees are planted on private land or in sensitive locations, so we can’t guarantee public access. If there are any community planting days that you might be able to join or upcoming visit opportunities, we will notify you through our newsletters.
“Book a holiday through My Fiji, and something else happens behind the scenes: a tree gets funded, right there in Fiji, as part of Plant It Forward.
It sounds simple, and it is, but it means every traveller who chooses My Fiji is helping restore Fiji’s tropical landscapes, support local food security and strengthen the communities who live there. Multiply that across every booking, and Fiji ends up with more trees in the ground and more support for the people who call these islands home. These travellers are really leaving Fiji better than they found it.
That’s the kind of impact we love building with our travel partners, and we’re proud to be doing it with My Fiji.”
Daniel Walsh
CEO & Co-founder, Reforest
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